As a Senior Art Director, I was part of the core team that launched the brand identity for Good Kid, Comcast’s in-house agency, in 2021. The goal was to create a distinct visual system that stood on its own while nodding to the parent brand. We reimagined the iconic Peacock palette with brighter, bolder hues, giving the agency a fresh and energetic tone.

The brand was implemented across all internal and external touchpoints, including the website, social media, brand hub, office graphics, email design system, sticker packs, presentation templates, stationery, and a full suite of branded merch.