As a Senior Art Director in Xfinity’s Branding Department, I specialized in creating scalable toolkits and brand systems that empowered other teams to work seamlessly. My goal was to ensure every department had the tools and resources they needed to apply the brand consistently, even without direct design support. From developing flexible templates to building comprehensive guidelines, I helped streamline workflows and make the brand accessible company-wide.

Beyond toolkit creation, I partnered with teams across the business to deliver impactful design support — from retail environments to out-of-home campaigns — stepping in whenever specialized creative guidance was needed. This dual role of building systems and providing hands-on support allowed me to ensure consistency, elevate execution, and strengthen the brand’s presence across every touchpoint.