Senior art director and multidisciplinary designer working with media, advertising, and consumer-technology brands. Currently New York. Selected work below.
Brand identity systems,
art direction, and motion. Narrative that brings
brand to life.
01/COMCAST
Xfinity
Working in-house at Xfinity's Branding Department,
I specialized in creating scalable toolkits and brand systems that empowered other teams to work seamlessly.
Brand system
02/COMCAST
Good Kid
Digital identity and web for an inhouse creative studio a confident mark, a flexible web system, and a tone that works as well in motion as it does on a one-line bio.
Brand identity system
03/COMCAST
Olympic 24
Campaign design for the 2024 Olympic broadcast a graphic system designed to live across long-form storytelling, social cutdowns, and live-event lower-thirds.
Champaign Brand system
04/CAYMAN ISLAND
Compass
Visual system and editorial direction for Compass's agent-facing brand a quieter, more considered take on a category that tends to shout.
Identity · OOH · Brand system
06/MICROSOFT
Xandr
Identity system and global out-of-home for Microsoft's advertising platform — a tightly governed visual language built to scale across product, sales, and event surfaces.
In-house Creative
06/CONFERENCE
Asap
Brand identity for a same-day delivery platform wordmark, motion behavior, and a typographic system tuned for the mobile screens where most of the work has to live.
Brand identity system
A senior art director working between strategy and craft.
I'm Filiz Sahin, a senior art director and multidisciplinary designer. My practice spans brand identity, integrated campaigns, and the art direction that holds them together. The disciplined logic by which a brand is built, and the considered surface through which it is finally seen.
I work closely with strategists, copywriters, and engineers to build identity systems that hold up under scale. The work is usually visible above; the rest, like most brand work, lives quietly inside style guides, decks, and templates.
Most recently I've worked with brands across media, advertising, and consumer technology, including Xfinity, Xandr, and Good Kid.
DISIPLINES
INDUSTRIES
BASED
AVAILABLE
Brand identity · Art direction · Campaigns
Media · Advertising · Consumer tech
New York
Select projects, 2026